An Outline of Methodology in Studies on Online Donations


Abstrakt

The article proposes methodological guidelines for studies on a new tool in communication and gift-giving: online donations. It looks at donations in the context of gift culture, with particular emphasis on the changes introduced by digitisation. The author argues that online donations are a source of valuable data, which could prove useful for many sciences. As a very specific and relatively new form on the media market, donations are not an easy research material. An outline is provided of the methodology in studies on online donations, including challenges and problems that researchers may encounter. The solutions presented in the article are the result of the author’s three years of work in the field of collecting and analysing online donation data.


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Opublikowane : 2023-03-31


Cyrek, B. (2023). An Outline of Methodology in Studies on Online Donations. Kultura I Społeczeństwo, 67(1), 185-203. https://doi.org/10.35757/KiS.2023.67.1.9

Barbara Cyrek  cyrek.barbara@gmail.com
Jagiellonian University  Polska
https://orcid.org/0000-0002-3270-6548