The article discusses the issue of depicting the female body in Japanese photography based on the work of Nagashima Yurie. The artist began her career in the nineties of the twentieth century, creating nude self-portraits. In 1996, a well-known Japanese photo critic called her a promoter of the so-called “girl's photography" (jap. onna no ko shashin). However, the term had negative connotations and disregarded the female artists who were referred to by it. Nagashima took up a polemic not only with the academic community, but also with the accepted norms of depicting in photographs. In her work, Nagashima drew attention to the problem of sexualization of the female body in Japanese photography. With the use of parody, she began a polemic with the majority of artists who used women as the main motif in their works. Through her work, she also initiated a public debate on the role of women using audiovisual arts in their activities.