The Kwestionariusz Kultury Wizualnej (Polish Visual Culture Questionnaire) is a nation-wide scientific project. Over forty Polish researchers and artists, representing the fields of sociology, anthropology, cultural studies, film studies, philosophy, photography, media studies and art history, were asked to answer two questions: what is visual culture?; whether it is worthy of study and how and why? This article contains the project’s assumptions and answers to the above questions.