This text contains the author’s thoughts on contemporary cultural anthropology in connection with a reading of Waldemar Kuligowski’s book Defamiliaryzatorzy. Źródła i zróżnicowanie antropologii współczesności [Defamiliarizers: Sources and Varieties of Contemporary Anthropology]. The author’s remarks concern the historical conditioners of the discipline’s current shape and its reflexivity, or how one’s own cultural context is understood and presented.