Skip to main navigation menu Skip to main content Skip to site footer
KiS baner

Vol. 61 No. 1 (2017): STATUSY, ROLE I REPREZENTACJE W SZTUCE

From the Research Workshops

The Artistic Brand: How is the Concept of a Brand Understood in the Art World?

DOI: https://doi.org/10.35757/KiS.2017.61.1.12
Submitted: April 28, 2021
Published: January 30, 2017

Abstract

This article shows how members of the contemporary art world in Poland understand the concept of the brand: how they define and validate it; what associations it evokes; and what kind of language is used to speak about it. The article summarizes part of the research conducted in 2015 with members of the art world within the framework of the project ‘The Artistic Brand as a Social Phenomenon: The Creation, Differentiation, and Role of Artistic Brands in Contemporary Poland.’ Thoughts on the subject of art brands lead to a description of the state of contemporary art in Poland. The definitions formulated by the respondents are compared to marketing theories, thus making it possible to determine the respondents’ level of knowledge of such theories. In conclusion, definitions of artistic brands are reviewed and supplemented on the basis of the material obtained from the research.

References

  1. Bourdieu Pierre, 2007, Reguły sztuki. Geneza i struktura pola literackiego, tłum. Andrzej Zawadzki, Universitas, Kraków.
  2. Chandran R. i in., 1994, Nadawanie marki, „Businessman Magazine”, nr 10.
  3. Danto Arthur C., 2006, Świat sztuki. Pisma z filozofii sztuki, tłum. Leszek Sosnowski, Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków.
  4. Dickie George, 1984, The Art Circle, Haven Publications, New York.
  5. Gazur Łukasz, 2014, Wielka klapa na polskim rynku sztuki, „Dziennik Polski”, 20 sierpnia.
  6. Heinich Natalie, 2010, Socjologia sztuki, tłum. Agnieszka Karpowicz, Oficyna Naukowa, Warszawa.
  7. Hutter Michael, 2015, The Rise of the Joyful Economy, Routledge, London–New York.
  8. Kall Jacek, 2001, Silna marka. Istota i kreowanie, Polskie Wydawnictwo Ekonomiczne, Warszawa.
  9. Kapferer Jean-Noël, 1995, Strategic Brand Management — New Approaches to Creating and Evaluating Brand Equity, Kogan Page, London.
  10. Klein Naomi, 2004, No Logo, tłum. Hanna Pustuła, Świat Literacki, Warszawa.
  11. Kotler Philip, 2016, The New Marketing and Sales — Strategies and Tactics, XIX Seminar of the Series Authorities.
  12. Kotler Philip, Armstrong Gary, Saunders John, Wong Veronica, 2002, Marketing. Podręcznik europejski, Polskie Wydawnictwo Ekonomiczne, Warszawa.
  13. Kotler Philip, Pfoertsch Waldemar, 2006, B2B Brand Management, Springer, Heidelberg.
  14. Lash Scott, Lury Celia, 2011, Globalny przemysł kulturowy. Medializacja rzeczy, tłum. Jakub Majmurek, Robert Mitoraj, Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków.
  15. Thompson Dan, 2012, The $12 Milion Stuffed Shark: The Courious Economics of Contemporary Art, Aurum Press, London.
  16. Velthuis Olav, 2007, Talking Prices, Princeton University Press, Princeton, N.J.–Oxford.

Downloads

Download data is not yet available.

Similar Articles

<< < 9 10 11 12 13 > >> 

You may also start an advanced similarity search for this article.