In Search of Lost Time is a novel metaphysical treatise by Marcel Proust. Construing crucial philosophical issues, the narrator reaches the boundary of cognition – Deus absconditus. The article analyzes a civilizational aspect of Proustian memory, including a tool corrupting a desire to know, the phenomenon of war propaganda «bourrage de crâne», and, as a consequence, an authentic collective memory. Reims Cathedral, a structural design of Search and result of communitarian and generational effort of expressing metaphysical insatiability, was at risk during the First World War. The manipulations by sense of truth, good, and beauty evoke far reaching consequences and impend the recurrence of Pompeii’s lot – a manmade individual and collective apocalypse.
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