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Vol. 69 No. 4 (2025): Symbolic Boundaries in Social Communication

Articles and essays

Fashion Scandals: On the Limits of Fashion Creativity

DOI: https://doi.org/10.35757/KiS.2025.69.4.8
Submitted: March 11, 2025
Published: December 12, 2025

Abstract

The article analyzes the discourse on creativity in fashion, using selected current scandals involving luxury fashion brands as examples to show how the boundaries of fashion creativity are formulated, established, and controlled. The analysis leads to the conclusion that the unhindered crossing of national borders by fashion brands and products is accompanied by the placing of symbolic boundaries on existing rules and norms of fashion creativity, especially in relation to the colonial gaze and structural racism present in the fashion industry.

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