The author suggests that research into the socially constructed collective past should be expanded to include motifs of social memory that are negotiated in private discourse and emerge intersubjectively (often unconsciously) at the level of everyday life. She considers the relation between places of memory and memory of places, and between social memory and individual memory. The article is based on empirical material from the reminiscences of Wrocław inhabitants published in the book [Wrocław: I Remember… Wrocław. Pamiętam, że…], which was prepared in connection with Wrocław’s role as European Capital of Culture 2016.