This article concerns the Tatar community in Poland and its image in public media in Podlasie. Above all, the author considers the place of Tatar programs in the space reserved for national and ethnic minorities in the programming of Radio Białystok and the Białystok division of Polish Television. The author addresses the question of how these broadcasts are conducted and also cooperation between the media and the ethnic minority in the last dozen or more years. His conclusions are based on empirical material deriving from analysis of the content of the internet archives of the Podlasie public media, legal acts and documents, and qualitative interviews with representatives of the Tatar community and local media.